Online appearance plays a huge role in a company’s reputation. It’s core part is the introduction of the leadership board and/or the whole team. If you match the names and the positions with actual faces, communication becomes more personal – hence, the organisation becomes more personal. This transforms the company’s presentation more credible and makes it easier for potential clients to get in touch.
During the photoshoot, I do not only take into consideration the character of the subject, but also the environment and the background. I do it in order to match the photos with the organisation’s profile and image.